Capitola is a somewhat small coastal city (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 9,659 people and three associated neighborhoods, Capitola is the 423rd largest community in California.

Housing costs in Capitola are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

Also of interest is that Capitola has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 25.50% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Capitola is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

The citizens of Capitola are among the most well-educated in the nation: 47.90% of adults in Capitola have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Capitola in 2022 was $62,768, which is wealthy relative to California and the nation. This equates to an annual income of $251,072 for a family of four. However, Capitola contains both very wealthy and poor people as well.

Capitola is an extremely ethnically-diverse city. The people who call Capitola home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Capitola residents report their race to be White, followed by Asian. Capitola also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 27.22% of the city’s residents. Important ancestries of people in Capitola include Irish, German, English, Italian, and French.

The most common language spoken in Capitola is English. Other important languages spoken here include Spanish and Chinese.