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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

Goleta, CA
Real Estate & Demographic Data






Goleta profile


Living in Goleta



Goleta is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 32,432 people and 13 associated neighborhoods, Goleta is the 240th largest community in California.

Goleta home prices are not only among the most expensive in California, but Goleta real estate also consistently ranks among the most expensive in America.

Also of interest is that Goleta has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 14.75% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, Goleta is a college town. There are a lot of students in Goleta attending college, and as a result Goleta provides a number of services, amenities and opportunities geared to the needs and activities of students.

Goleta, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

Goleta is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

Compared to the rest of the country, citizens of Goleta spend much less time in their cars: on average, their commute to work is only 18.84 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

Goleta is one of the most well-educated cities in the nation. 49.96% of adults in Goleta have at least a bachelor's degree. Compare that to the average community in America, which has just 21.84% with a bachelor's degree or higher.

The per capita income in Goleta in 2022 was $49,259, which is upper middle income relative to California, and wealthy relative to the rest of the US. This equates to an annual income of $197,036 for a family of four. However, Goleta contains both very wealthy and poor people as well.

Goleta is an extremely ethnically-diverse city. The people who call Goleta home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Goleta residents report their race to be White, followed by Asian. Goleta also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 36.38% of the city’s residents. Important ancestries of people in Goleta include English, German, Irish, Italian, and Scottish.

In addition, Goleta has a lot of people living here who were born outside of the US (23.35%).

The most common language spoken in Goleta is English. Other important languages spoken here include Spanish and Chinese.