DeLand is a medium-sized city located in the state of Florida. With a population of 41,324 people and 14 associated neighborhoods, DeLand is the 93rd largest community in Florida. Much of the housing stock in DeLand was built relatively recently. The construction of new real estate can often be taken as an indication that the local DeLand economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in DeLand, where the median household income is $71,439.00.

Also of interest is that DeLand has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in DeLand telecommute to their jobs. Overall, about 16.08% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

DeLand is also a college town, where lots of students live while attending area colleges. Because of the high percentage of people living in DeLand enrolled in college, DeLand has a number of services, amenities and opportunities geared towards the needs and activities of students.

The education level of DeLand citizens is substantially higher than the typical US community, as 32.54% of adults in DeLand have at least a bachelor's degree.

The per capita income in DeLand in 2022 was $32,718, which is middle income relative to Florida and the nation. This equates to an annual income of $130,872 for a family of four. However, DeLand contains both very wealthy and poor people as well.

DeLand is an extremely ethnically-diverse city. The people who call DeLand home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of DeLand residents report their race to be White, followed by Black or African-American. DeLand also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 19.56% of the city’s residents. Important ancestries of people in DeLand include English, German, Irish, Italian, and Scottish.

The most common language spoken in DeLand is English. Other important languages spoken here include Spanish and French.