Ruskin is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 28,620 people and seven associated neighborhoods, Ruskin is the 112th largest community in Florida. Ruskin has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Ruskin, where the median household income is $73,828.00.

A relatively large number of people in Ruskin telecommute to their jobs. Overall, about 11.48% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One of the nice things about Ruskin is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

In Ruskin, however, the average commute to work is quite long. On average, people spend 34.64 minutes each day getting to work, which is significantly higher than the national average.

Being a small town, Ruskin does not have a public transit system used by locals to get to and from work.

The citizens of Ruskin are slightly better educated than the national average of 21.84% for all cities and towns, with 21.86% of adults in Ruskin having a bachelor's degree or advanced degree.

The per capita income in Ruskin in 2022 was $28,055, which is lower middle income relative to Florida and the nation. This equates to an annual income of $112,220 for a family of four. However, Ruskin contains both very wealthy and poor people as well.

Ruskin is an extremely ethnically-diverse town. The people who call Ruskin home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Ruskin residents report their race to be White, followed by Black or African-American. Ruskin also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 33.16% of the town’s residents. Important ancestries of people in Ruskin include German, Irish, English, Italian, and Haitian.

The most common language spoken in Ruskin is English. Other important languages spoken here include Spanish and French.