Rexburg is a medium-sized city located in the state of Idaho. With a population of 40,462 people and ten associated neighborhoods, Rexburg is the ninth largest community in Idaho. Rexburg has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Rexburg, where the median household income is $46,286.00.

A relatively large number of people in Rexburg telecommute to their jobs. Overall, about 13.09% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, Rexburg is a major college town that has a very high percentage of its residents over 18 years old who are college students. Naturally, collegiate life has a major influence on local Rexburg culture, lifestyle and entertainment options. Rexburg really pulses to the beat of the academic calendar. In Rexburg every fall, returning students reinvigorate the community, who you will notice are all over town, buying groceries, out with friends, and getting acquainted or re-acquainted with each other and Rexburg. One of the beneficial effects that colleges provide is that they tend to be lasting institutions that deliver direct economic benefits to the local economy in the form of such things as jobs for faculty and staff, and spending by students. Rexburg benefits directly from this.

Rexburg, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

One of the benefits of Rexburg is that there is very little traffic. The average commute to work is 14.92 minutes, which is substantially less than the national average. Not only does this mean that the drive to work is less aggravating, but noise and pollution levels are lower as a result.

The citizens of Rexburg are among the most well-educated in the nation: 40.97% of adults in Rexburg have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Rexburg in 2022 was $20,092, which is low income relative to Idaho and the nation. This equates to an annual income of $80,368 for a family of four. However, Rexburg contains both very wealthy and poor people as well. Rexburg also has one of the higher rates of people living in poverty in the nation, with 39.38% of its population below the federal poverty line.

Rexburg is a somewhat ethnically-diverse city. The people who call Rexburg home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rexburg residents report their race to be White, followed by Asian. Important ancestries of people in Rexburg include English, German, Scottish, European, and Danish.

The most common language spoken in Rexburg is English. Other important languages spoken here include Spanish and Chinese.