Rexburg is a medium-sized city located in the state of Idaho. With a population of 40,462 people and ten associated neighborhoods, Rexburg is the ninth largest community in Idaho. Much of the housing stock in Rexburg was built relatively recently. The construction of new real estate can often be taken as an indication that the local Rexburg economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Rexburg, where the median household income is $46,286.00.

Telecommuters are a relatively large percentage of the workforce: 13.09% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because Rexburg has a very large number of students who are 18 years or older and in college, it is thought of as a college town. This has a major influence on local Rexburg lifestyle, entertainment, and culture in general. Life in Rexburg is very much tied to the academic calendar: when students return from the summer break in the fall, one will notice them out and about, buying groceries, out with friends, and generally getting re-acquainted with each other. In Rexburg people study hard and play hard, and there is ample opportunity to do both.

Rexburg, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

Compared to the rest of the country, citizens of Rexburg spend much less time in their cars: on average, their commute to work is only 14.92 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

The citizens of Rexburg are among the most well-educated in the nation: 40.97% of adults in Rexburg have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Rexburg in 2022 was $20,092, which is low income relative to Idaho and the nation. This equates to an annual income of $80,368 for a family of four. However, Rexburg contains both very wealthy and poor people as well. Rexburg also has one of the higher rates of people living in poverty in the nation, with 39.38% of its population below the federal poverty line.

Rexburg is a somewhat ethnically-diverse city. The people who call Rexburg home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rexburg residents report their race to be White, followed by Asian. Important ancestries of people in Rexburg include English, German, Scottish, European, and Danish.

The most common language spoken in Rexburg is English. Other important languages spoken here include Spanish and Chinese.