West Branch is a very small city located in the state of Michigan. With a population of 2,358 people and four associated neighborhoods, West Branch is the 322nd largest community in Michigan.

The citizens of West Branch are slightly better educated than the national average of 21.84% for all cities and towns, with 21.50% of adults in West Branch having a bachelor's degree or advanced degree.

The per capita income in West Branch in 2022 was $22,667, which is low income relative to Michigan and the nation. This equates to an annual income of $90,668 for a family of four. However, West Branch contains both very wealthy and poor people as well.

West Branch is a somewhat ethnically-diverse city. The people who call West Branch home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of West Branch residents report their race to be White, followed by Asian. Important ancestries of people in West Branch include German, Irish, Polish, English, and French.

The most common language spoken in West Branch is English. Other important languages spoken here include Polish and Other Asian languages.