West Branch is a very small city located in the state of Michigan. With a population of 2,358 people and four associated neighborhoods, West Branch is the 322nd largest community in Michigan.

The population of West Branch overall has a level of education that is slightly above the US average for all US cities and towns of 21.84%. Of adults 25 and older in West Branch, 21.50% have at least a bachelor's degree.

The per capita income in West Branch in 2022 was $22,667, which is low income relative to Michigan and the nation. This equates to an annual income of $90,668 for a family of four. However, West Branch contains both very wealthy and poor people as well.

West Branch is a somewhat ethnically-diverse city. The people who call West Branch home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of West Branch residents report their race to be White, followed by Asian. Important ancestries of people in West Branch include German, Irish, Polish, English, and French.

The most common language spoken in West Branch is English. Other important languages spoken here include Polish and Other Asian languages.