Sunland Park is a medium-sized city located in the state of New Mexico. With a population of 17,414 people and three associated neighborhoods, Sunland Park is the 13th largest community in New Mexico. Much of the housing stock in Sunland Park was built relatively recently. The construction of new real estate can often be taken as an indication that the local Sunland Park economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Sunland Park, where the median household income is $45,545.00.

The education level of Sunland Park citizens is a little higher than the average for US cities and towns: 21.31% of adults in Sunland Park have at least a bachelor's degree.

The per capita income in Sunland Park in 2022 was $21,623, which is lower middle income relative to New Mexico, and low income relative to the rest of the US. This equates to an annual income of $86,492 for a family of four. However, Sunland Park contains both very wealthy and poor people as well.

Sunland Park is an extremely ethnically-diverse city. The people who call Sunland Park home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Sunland Park, accounting for 94.32% of the city’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Sunland Park residents report their race to be White, followed by Black or African-American. Important ancestries of people in Sunland Park include English, Jamaican, German, French, and Irish.

Foreign born people are also an important part of Sunland Park's cultural character, accounting for 30.84% of the city’s population.

The most common language spoken in Sunland Park is Spanish. Other important languages spoken here include English and French.