Brandon is a medium-sized city located in the state of South Dakota. With a population of 10,837 people and two associated neighborhoods, Brandon is the 13th largest community in South Dakota. Much of the housing stock in Brandon was built relatively recently. The construction of new real estate can often be taken as an indication that the local Brandon economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Brandon, where the median household income is $104,806.00.

Brandon real estate is some of the most expensive in South Dakota, although Brandon house values don't compare to the most expensive real estate in the U.S.

Also of interest is that Brandon has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 16.48% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because of many things, Brandon is a very good place for families to consider. With an enviable combination of good schools, low crime, college-educated neighbors who tend to support education because of their own experiences, and a high rate of home ownership in predominantly single-family properties, Brandon really has some of the features that families look for when choosing a good community to raise children. Is Brandon perfect? Of course not, and if you like frenetic nightlife, it will be far from your cup of tea. But overall this is a solid community, with many things to recommend it as a family-friendly place to live.

The citizens of Brandon are among the most well-educated in the nation: 40.64% of adults in Brandon have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Brandon in 2022 was $50,055, which is wealthy relative to South Dakota and the nation. This equates to an annual income of $200,220 for a family of four.

The people who call Brandon home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Brandon residents report their race to be White, followed by Black or African-American. Important ancestries of people in Brandon include German, Norwegian, Irish, English, and Dutch.

The most common language spoken in Brandon is English. Other important languages spoken here include Spanish and Scandinavian languages.