Whitewater is a somewhat small city located in the state of Wisconsin. With a population of 15,638 people and five associated neighborhoods, Whitewater is the 59th largest community in Wisconsin.

And if you like science, one thing you'll find is that Whitewater has lots of scientists living in town - whether they be life scientists, physical scientists (like astronomers), or social scientists (like geographers!). So, if you're scientific-minded, you might like it here too.

A relatively large number of people in Whitewater telecommute to their jobs. Overall, about 8.91% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Whitewater is a small town with a large college student population. Because of this, there is a real youthful, hip vibe to the place, and much of the life in the town is centered on the college. This has helped Whitewater to buck the trend of other small towns that have suffered declining populations over the past 20 to 30 years. Spending by students, and faculty and staff jobs, are a big part of the local economy.

Whitewater, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

In terms of college education, Whitewater is substantially better educated than the typical community in the nation, which has 21.84% of the adults holding a bachelor's degree or graduate degree: 32.89% of adults in Whitewater have a college degree.

The per capita income in Whitewater in 2022 was $19,277, which is low income relative to Wisconsin and the nation. This equates to an annual income of $77,108 for a family of four. However, Whitewater contains both very wealthy and poor people as well.

Whitewater is a somewhat ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Important ancestries of people in Whitewater include German, Irish, Albanian, European, and Dutch.

The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.