Whitewater is a small town with a large college student population. Because of this, there is a real youthful, hip vibe to the place, and much of the life in the town is centered on the college. This has helped Whitewater to buck the trend of other small towns that have suffered declining populations over the past 20 to 30 years. Spending by students, and faculty and staff jobs, are a big part of the local economy.
The overall education level of Whitewater is somewhat higher than in the average US city of 21.84%: 27.23% of adults 25 and older in the city have at least a bachelor's degree.
The per capita income in Whitewater in 2022 was $20,418, which is low income relative to Wisconsin and the nation. This equates to an annual income of $81,672 for a family of four. However, Whitewater contains both very wealthy and poor people as well.
Whitewater is a somewhat ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Important ancestries of people in Whitewater include German, Albanian, Irish, English, and Dutch.
The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.
