Whitewater is a medium-sized city located in the state of Wisconsin. With a population of 15,627 people and five associated neighborhoods, Whitewater is the 59th largest community in Wisconsin.

Telecommuters are a relatively large percentage of the workforce: 8.82% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Whitewater is a small town where college students really create the town feel and character. So many small towns have lost population over the last 20-30 years that having the local college presence in the Whitewater area, with all of the energy of the students filling area dorms and apartments each fall, really helps Whitewater maintain a good economy.

The overall education level of Whitewater is somewhat higher than in the average US city of 21.84%: 27.23% of adults 25 and older in the city have at least a bachelor's degree.

The per capita income in Whitewater in 2022 was $20,418, which is low income relative to Wisconsin and the nation. This equates to an annual income of $81,672 for a family of four. However, Whitewater contains both very wealthy and poor people as well.

Whitewater is a somewhat ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Important ancestries of people in Whitewater include German, Albanian, Irish, English, and Dutch.

The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.