Southern Pines is a medium-sized town located in the state of North Carolina. With a population of 16,728 people and five associated neighborhoods, Southern Pines is the 68th largest community in North Carolina. There's nothing like the smell of a brand new house, and in Southern Pines, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Southern Pines, and putting down their money on brand new construction. Southern Pines’s real estate is, on average, some of the newest in the nation. Southern Pines does seem to be experiencing an influx of affluent people, because the median household income is $83,681.00.

Southern Pines home prices are not only among the most expensive in North Carolina, but Southern Pines real estate also consistently ranks among the most expensive in America.

9.29% of the workforce is employed in the armed forces, making the military a huge focus of life in Southern Pines. Even though it is a military town, the civilian sector still plays an important role in the local economy. The Healthcare and Retail industries respectively employ 17.16% and 15.03% of the civilian workforce.

Of important note, Southern Pines is also a town of artists. Southern Pines has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Southern Pines’s character.

Telecommuters are a relatively large percentage of the workforce: 14.13% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in Southern Pines. 54.69% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in Southern Pines in 2022 was $52,502, which is wealthy relative to North Carolina and the nation. This equates to an annual income of $210,008 for a family of four. However, Southern Pines contains both very wealthy and poor people as well.

Southern Pines is a very ethnically-diverse town. The people who call Southern Pines home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Southern Pines residents report their race to be White, followed by Black or African-American. Important ancestries of people in Southern Pines include German, English, Irish, Scottish, and Italian.

The most common language spoken in Southern Pines is English. Other important languages spoken here include Spanish and Arabic.