River Falls is a medium-sized city located in the state of Wisconsin. With a population of 16,935 people and four associated neighborhoods, River Falls is the 53rd largest community in Wisconsin.Unlike some cities, River Falls isn’t mainly white- or blue-collar. Instead, the most prevalent occupations for people in River Falls are a mix of both white- and blue-collar jobs. Overall, River Falls is a city of service providers, sales and office workers, and professionals. There are especially a lot of people living in River Falls who work in office and administrative support (12.31%), food service (10.09%), and management occupations (8.92%). Also of interest is that River Falls has more people living here who work in computers and math than 95% of the places in the US. Telecommuters are a relatively large percentage of the workforce: 9.68% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes. River Falls is a small town with a large college student population. Because of this, there is a real youthful, hip vibe to the place, and much of the life in the town is centered on the college. This has helped River Falls to buck the trend of other small towns that have suffered declining populations over the past 20 to 30 years. Spending by students, and faculty and staff jobs, are a big part of the local economy. As is often the case in a small city, River Falls doesn't have a public transportation system that people use for their commute.The citizens of River Falls are among the most well-educated in the nation: 40.75% of adults in River Falls have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree. The per capita income in River Falls in 2022 was $29,219, which is lower middle income relative to Wisconsin and the nation. This equates to an annual income of $116,876 for a family of four. However, River Falls contains both very wealthy and poor people as well. The people who call River Falls home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of River Falls residents report their race to be White, followed by Asian. Important ancestries of people in River Falls include German, Irish, Norwegian, English, and Swedish. The most common language spoken in River Falls is English. Other important languages spoken here include Polish and Spanish.
